B2B Marketing

In the first quarter of this year it is likely many B2B companies are about to get started with social media marketing, or at least talking about it. While social media marketing isn’t complex, the amount of tools and ideas can often be daunting. The hardest part is often sorting out all the noise and determining the few things that will actually help drive business objectives.

I thought this would be a great opportunity to help simplify the process and share a simple six step process that would help any B2B company, regardless of industry, get started with B2B social media marketing.

6 Steps To Getting Started In B2B Social Media

Step 1: Understand What You Want Social Media Marketing To Help Achieve For Your Business – Beginning with the end in mind is always key, especially when it come to social media marketing. Let’s face it, the Internet can be a time suck. If you don’t know what you are trying to accomplish, you are likely wasting time. Set one or two clear goals. A goal could be as simple as “increasing lead generation by 20%”. Look at your business plan for opportunities that can social media best support. Focus on those.

Step 2: Find Your Audience – Think of the social web as a a large ocean. Your customers are likely only a few small schools of fish among countless in the ocean. Finding out where your customers are online and how they spend their time will stop you from wasting yours. To do this you can used free tools like Google Blog Search, Twitter Search, Facebook Search, LinkedIn Search, etc. The important thing to remember is not which tools to search, instead it is making sure you are searching for the right terms. Company names are easy, but you are going to find more value from search of industry related terms that will help identify conversations on topics related to your business.

Source: 6 Steps To Getting Started In B2B Social Media