B2B online marketing set for expansion
Business-to-business (B2B) online marketing will experience strong growth over the next three years, a new report has found.
The US research by the strategy consulting firm AMR International, which may reflect trends in the UK, predicted annual compound growth of 12 per cent for the channel up to 2013, Marketing Vox reported.
Social media spending is expected to rise the most during the next three years at a 21 per cent compound annual growth rate, while investment in lead generation websites is also expected to rise at a rate of 17 per cent.
Original Story on Thomson Local: B2B online marketing set for expansion
B2B online marketing set for expansion
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